“Meta Tags – the golden word of Web 1.0 – are irrelevant now”
I heard someone at a local dev event making this comment today and it immediately got me thinking. True, I do not spend as much time as I used to – oh the good old days – worrying about meta tagging. But are meta tags really irrelevant? This introspection set into motion an evening of soul searching and web research, followed by this blog entry.
The truth of the matter is that “meta tags” are not nearly as important as they used to be, and that should be remembered when one is allocating his/her time towards this specific task. Not too long ago – during the time of the good old Web 1.0 – meta tags were a primary factor for search engines, and all of us gave those ”meta keywords tag” and “meta description tags” that little extra bit of attention. They are, however, no longer the primary factor for the modern search engine. And alas, the statement that got this introspection going is relatively true … Read the rest of this entry »